Irish Coffee: A Brand War Story
Imagine entering a chic New York bar in the 1950s, filled with famous and influential figures. This bar has recently added a new drink to its menu: Irish Coffee. But this drink is not just a simple combination of coffee, whiskey, and cream. It carries a complex story of commercial competition, an attempt to establish a brand, and ambiguities that still remain shrouded in mystery. The introduction of Irish Coffee to the United States in 1952 and 1953 was more than just introducing a drink; it was a hidden battle for market control and defining a new identity.
